SM Cares, together with SM Supermalls and Toy Kingdom, returns with their annual Christmas charity
project, the SM Bears of Joy.
This year, SM debuts their very first B-POP (short for Bear Pop) group, the Bear Pop Squad. This new
group of idols captures the hearts of fans with the relatable stories they share, mirroring their fans’ daily
experiences.
This collection features four brand-new designs that draw inspiration from the K-POP and P-POP
community, and highlights the unity and togetherness in fan culture when it comes to celebrating
shared interests.
SM’s Bear Pop Squad hopes to encourage customers and mallgoers to celebrate both the love of
friendship and community as displayed by pop fandoms, and share that with children in need this
Christmas season.
Buy one bear and donate another for only 250 pesos! The Bear Pop Squad will be available starting
November 15 until December 25, 2023 in select SM Supermalls and Toy Kingdom branches, and can also
be purchased through SM Online and Toy Kingdom Online Stores.